Important Changes at SAY

Important Changes at SAY

First, know that you are very important to us at SAY and the youth we serve. Thank you. In this email we have two big announcements.

We are excited to announce that our Chief Operations Officer, Katrina Thurman, will be stepping into a new role as CEO for SAY beginning on April 1. After 8 years of serving SAY, Matt Martin will be leaving to take on a new role at Redwood Credit Union as the Vice President of Community and Government Relations.

Katrina Thurman has served as Chief Operating Officer for SAY since 2013 and previously served as Executive Director for West County Community Services. Katrina and Matt have been a dynamic team for the past four years and Katrina is looking forward to continuing Matt’s legacy of targeted growth and sustainability for the agency.

We are equally pleased to announce that Ashley Fehrmann, Associate Director of Institutional Relations and Development at Stanford University, will be taking over the role of Chief Development Officer for SAY, replacing Cat Cvengros, who has served as CDO for 6 years. In February, Cat will transition to Second Harvest Food Bank of Santa Clara and San Mateo Counties, where she will serve as Vice President of Development and Marketing.

Ashley Fehrmann brings years of development experience to a dynamic team at SAY and will be leading fundraising efforts for the agency. Ashley is relocating from San Francisco to take on this role, and she is excited to come back to a community she loves – she previously worked for the American Red Cross in Santa Rosa, and is pleased to be closer to her two nephews, who attend school in Santa Rosa.

The transitions in leadership at SAY come after an incredibly successful first year at the SAY Finley Dream Center campus, which was built under Matt, Cat and Katrina’s leadership.

Honored doesn’t even do justice to how blessed we feel to have been able to spend the past several years working with you all. And we know that SAY will be in excellent hands. Our board leadership is excellent, and our team of professionals is unparalleled in Sonoma County. Our agency is well-positioned to continue fulfilling its strategic plan and setting the foundation for another 45 years of serving Sonoma County youth and families under Katrina’s ongoing stewardship, and with your continued support.

SAY would like to invite you to two upcoming events:

  • Meet Katrina, our incoming CEO at a brown bag lunch meeting on Tuesday January 24th from 12-1:30pm at the SAY Finley Dream Center (2447 Summerfield Rd., Santa Rosa).
  • Meet Ashley, our incoming CDO at a happy hour cocktail gathering on Thursday January 26th from 4:00-6:00pm at Bibi’s Burger Bar (630 3rd St, Santa Rosa).

If you can’t make it, and have questions, please reach out to us! You can reach Matt at, Katrina at, and Cat at Ashley will be joining our team next week and her email will be

With love and gratitude for your continuing support of our youth,

Matt Martin, Katrina Thurman, Cat Cvengros, and Ashley Fehrmann with Steve Worthen, SAY Board President, and Scott Prichard, SAY Board President-Elect